US$10 billion and US$7.5 billion respectively McKinsey and company boast revenues overUS$10 billion (an average of US$476,000 per employee, and Boston Consulting Group boasts revenues in above US$7.5 billion (an average of US$405,000 per employee). These firms are considered the leading management consultancies in the world. They have built their brands through the provision of […]

US$10 billion and US$7.5 billion respectively McKinsey and company boast revenues overUS$10 billion (an average of US$476,000 per employee, and Boston Consulting Group boasts revenues in above US$7.5 billion (an average of US$405,000 per employee). These firms are considered the leading management consultancies in the world. They have built their brands through the provision of world-class expertise that delivers the results their clients want. McKinsey and BCG are ‘the experts who employ the experts’. They are examples businesses that have built a value proposition around expertise.This opportunity is not, however, reserved for management consultants. It is also a potential differentiator for dentists, medical practitioners, architects, engineers, mechanics, carpenters and a whole raft of other professions and trades. For expertise to be effective as a differentiator or the substance behind a unique selling proposition, it is important to ensure: The expertise the business is a leader in is specified as clearly…