IT IS A FUTURE THAT IS CHANGING FAST – 3 OBSERVATIONS A recent series of articles addressed significant marketing trends of 2016. Among those trends was ‘e-commerce’. E-commerce is growing at a staggering rate with 50% of all retail expected to be online by 2030. Within e-commerce there are a number of sub-trends including: Omni-channel […]

IT IS A FUTURE THAT IS CHANGING FAST – 3 OBSERVATIONS A recent series of articles addressed significant marketing trends of 2016. Among those trends was ‘e-commerce’. E-commerce is growing at a staggering rate with 50% of all retail expected to be online by 2030. Within e-commerce there are a number of sub-trends including: Omni-channel retailing Embracing social media Incorporating content – including video Building communities – and databases Embracing new technologies – including 3D Embracing mobility – using smartphones Mobile payment systems Express delivery – including drones Free delivery Loyalty programmes Personalisation Omni-channel retailing, incorporating online and offline retailing, has been discussed at length in previous articles. Suffice to say here – that – more than offline OR online retailing – it is the future of all retailing. Social media is as important online as it is offline. Incorporating social media marketing into the online marketing strategy is growing…