Marketing Consultant
54% use one to one communication in B2B This is the eighteenth of 20 daily ‘thoughts’ examining the trends in marketing in 2018 and beyond.The importance of personalisation and customisation in marketing has been addressed in previous thoughts in this series. This thought specifically addresses the importance of personalisation and customisation in B2B marketing. A…
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Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....