PERSONAL BRANDING IS IMPORTANT FOR EMPLOYEES AND MANAGEMENT – 3 OBSERVATIONS When many people think about personal branding, they think of businessmen like Richard Branson, sportswomen like Maria Sharapova, and would be politicians like Donald Trump. Indeed, you know when you have made it in the personal branding stakes when your name is your brand, […]

PERSONAL BRANDING IS IMPORTANT FOR EMPLOYEES AND MANAGEMENT – 3 OBSERVATIONS When many people think about personal branding, they think of businessmen like Richard Branson, sportswomen like Maria Sharapova, and would be politicians like Donald Trump. Indeed, you know when you have made it in the personal branding stakes when your name is your brand, as per THE DONALD. The fact is however, while personal branding is very important for executives, sports stars and politicians, there are very good reasons why personal branding should also be addressed with employees and potential employees. It was always going to be important for a high profile person like Richard Branson to develop a strong personal brand. It is, however, also important for people with much lower profiles to develop their personal brand. To fully appreciate this point, it is first important to embrace three critical points: Everyone has a brand! Everyone is judged…