define the smallest possible market

41.3 billion Euros to IKEA. Is there something you can learn from this great brand? In 2019, IKEA reported sales revenue of 41.3 billion Euros, up from 38.8 billion Euros in 2018. The revenue of IKEA has grown every year since 2001. In 2019, this revenue resulted in a profit of AUS$545 million in Australia…

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