CUT COSTS BY AVIODING IGNORANCE

THERE NOTHING MORE EXPENSIVE THAN A MISUNDERSTOOD CUSTOMER – 3 OBSERVATIONS It is only reasonable that there should be pressure on marketing budgets. So much of the investment in marketing is wasted. The argument against cost cutting is most often that it will lead to poorer results. So, how do we cut the cost of…

Become a member to read this article and get unlimited access
No tags