What has made Apple, Google and Microsoft as successful as they are? Certainly the excellent products there offer were part of the equation. Certainly their focus on branding was a contributing factor. Certainly their marketing budgets have helped. I would argue however that the root causes of the success these businesses have had, and I would argue […]

What has made Apple, Google and Microsoft as successful as they are? Certainly the excellent products there offer were part of the equation. Certainly their focus on branding was a contributing factor. Certainly their marketing budgets have helped. I would argue however that the root causes of the success these businesses have had, and I would argue the reasons for their great products, great branding and quality marketing, has been the CULTURE within the businesses. They have all employed the best possible people and offered an environment in which those people can excel in product development, branding, marketing and all the other drivers of success. I would argue that there is nothing more important to success that the culture of an organisation There has been a lot of talk lately about the importance of innovation and the poor orientation towards innovation and in particular disruptive innovation. This seems well recognised. You cannot…