creating an ethical brand 

Identify the ethical standards your audiences will respond to. Ethical standards are increasingly important to consumers. Some 71% of consumers prefer buying from companies aligned with their values. Increasingly consumers are becoming aware of their power and capacity to influence the behaviour of brands. Indeed, 71% of young consumers surveyed by Accenture believe that refusing to buy from brands…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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