84% that improve customer experience increase revenue. Is your experience memorable? A recent study found that 84% of businesses that improve their customer experience also increase their revenue as a result. This is not surprising given two critical issues: The importance of the customer experience to customers The importance of the customer experience to branding […]

84% that improve customer experience increase revenue. Is your experience memorable? A recent study found that 84% of businesses that improve their customer experience also increase their revenue as a result. This is not surprising given two critical issues: The importance of the customer experience to customers The importance of the customer experience to branding Research suggests that 73% of companies with above-average customer experience perform better than their competitors, and 83% of companies that believe it is important to make customers happy also experience growing revenue. Customer experience can be the key to maximising conversion rates, repeat business, and referrals.It is very difficult for many businesses – for example, Coles and Woolworths to differentiate the products they sell.  While there might be minor differences, they, along with Aldi and IGA, sell pretty much the same thing. For many such businesses, it is much easier to differentiate themselves from their competition by offering a unique and inviting customer…