consumers opt out more than they opt in

17th place for international deceased organ donation Australia is in 17th place in the world in terms of organ donation. Despite that fact that 69% of Australians believe that organ donation is important, only 33% of people are registered for organ donation. One of the reasons cited for the low level of donations in Australia is […]

17th place for international deceased organ donation Australia is in 17th place in the world in terms of organ donation. Despite that fact that 69% of Australians believe that organ donation is important, only 33% of people are registered for organ donation. One of the reasons cited for the low level of donations in Australia is the OPT IN system in this country. To donate an organ in Australia, it is necessary for a person to opt-in by completing the relevant section of their driver’s license form.In many other countries, there is an OPT-OUT system, where every driver is automatically an organ donor unless they complete the relevant section of their driver’s license form to exclude themselves from the scheme. This system is called – ‘presumed consent’ and it leads to a significantly higher rate of donation. As a result, Britain is following the lead of 23 other countries and moving…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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