consumers don’t buy on taste

41% of people can identify Coke In many taste tests, subjects prefer Pepsi over Coke. Some studies suggest that 90% of people in a double-blind test prefer Pepsi. It has been suggested that Pepsi is preferred because it is sweeter than Coke. Another series of studies found that consumers found it difficult to differentiate these […]

41% of people can identify Coke In many taste tests, subjects prefer Pepsi over Coke. Some studies suggest that 90% of people in a double-blind test prefer Pepsi. It has been suggested that Pepsi is preferred because it is sweeter than Coke.Another series of studies found that consumers found it difficult to differentiate these cola drinks in a blind taste test. This has been consistently replicated. One significant study found that: 41% of consumers successfully identified Coke 38% of consumers successfully identified Pepsi In both cases, the majority of consumers could not correctly identify these drinks or could not tell them apart.Despite this, market share figures in the United States suggest a clear preference for Coke: Coke – 17% of beverage sales Pepsi – 8.9% of beverage sales It is important to know the capacity of the target audience and the criteria they actually use to make decisions. For example,…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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