consider podcasts the new blogging This is the seventh of 10 ‘BEST OF THOUGHTS’ from the more than 200 THOUGHTS published in 2018. This ‘thought’ was part of a series examining the trends in marketing in 2018 and beyond. The Australian Broadcasting Commission invests considerable time and money into promoting podcasts it has spent a great deal of money […]

consider podcasts the new blogging This is the seventh of 10 ‘BEST OF THOUGHTS’ from the more than 200 THOUGHTS published in 2018. This ‘thought’ was part of a series examining the trends in marketing in 2018 and beyond. The Australian Broadcasting Commission invests considerable time and money into promoting podcasts it has spent a great deal of money commissioning and producing. It has established the ABC ‘Listen’ App to make it easy for its considerable listener base to access podcasts. This is indicative of the massive global boom in podcasting. This boom is such that Seth Godin, one of the world’s most prolific bloggers, has suggested that podcasts are the new blog. Godin notes that more and more podcasts are being used to communicate information to a population that is less and less inclined to read. Not only are podcasts popular among those who do not want to read, but they are ideal…