change you attitude

CREATE A CULTURE THAT DELIVERS INNOVATION – 3 OBSERVATIONS It is often said that the United States is the most innovative nation on earth. Whether or not that is true, one thing is certainly true – few countries commercialise more innovations than the United States. It is also clear that the United States has a […]

CREATE A CULTURE THAT DELIVERS INNOVATION – 3 OBSERVATIONS It is often said that the United States is the most innovative nation on earth. Whether or not that is true, one thing is certainly true – few countries commercialise more innovations than the United States. It is also clear that the United States has a better track record of commercialising innovations than Australia. Why is this so? Some would argue that this is largely due to the lack of government support and subsidies in Australia. I would argue that while this might be a factor, the potential for decreased costs and increased revenue should be enough to encourage innovation. Some would argue that limited access to capital in Australian is a major factor. I would argue that while this is a factor, it is far more about attitude and culture! Indeed, even the access to capital relates to attitude and…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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