81% want 24/7 response times

get your service offering right This is the final of five thoughts dealing with the reasons why some ...

64 million at Amazon

get the range and variety right This is the fourth of five thoughts dealing with the reasons why ...

90% experience a lack of trust

ensure you are trusted This is the third of five thoughts dealing with the reasons why some e-commerce ...

70% want to shop anytime, anyhow

make it as easy as possible This is the second of five thoughts dealing with the reasons why ...

65% want same day delivery

if you are going to do it – do it well This is the first of five thoughts ...

80% of customers attracted to authenticity

focus on the community, not sales This is the last of five thoughts regarding the importance of connecting ...

81% say brand communities have more traffic

embrace conversational commerce This is the fourth of five thoughts regarding the importance of connecting and the power ...

72% use customer collaboration to drive research

embrace customer collaboration This is the third of five thoughts regarding the importance of connecting and the power ...

COMMUNICATION – CONNECTION – COMMUNITY

The Future of Marketing INSIGHT When I discuss the successful practices of large and successful corporations with SMEs, I ...

96% see value in customer collaboration

consider building a community This is the first of five thoughts regarding the importance of connecting and the ...

65% of executives say that social media makes a crisis harder

understand the two sides to social media The banking Royal Commission in Australia has uncovered what appear to ...

29% of consumers trust leaders

29% of consumers trust leaders build personal trust by being honest The banking Royal Commission in Australia has uncovered ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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