82% of catholics use contraception

understand the complexity of cultural factors This is the first of 10 ‘BEST OF THOUGHTS’ selected from more ...

embrace the potential of AI to enhance marketing

34% of businesses absolutely unprepared for AI This is the thirteenth of 20 daily ‘thoughts’ examining the trends ...

have just one marketing strategy and one marketing team

32% of businesses are trying to integrate digital and traditional marketing This is the second of 20 daily ...

US$166 billion and counting

understand what a brand is and what branding involves The Professor of Clinical Marketing at NYU, one of ...

64% cite shared values as a purchase driver

demonstrate added value always and especially when you do not want to compete on price Competing on price ...

1,700,000,000 and growing

look beyond the usual There are more than 25,000,000 people living in Australia today, and it is estimated ...

84% of businesses focusing on CX increase revenue

focus on offering an excellent customer experience The experience your customers enjoy (or not) when they interact with ...

70% fail to display a strong call to action

make life easier for users Some 89% of consumers say that they trial a competitor following a poor ...

82% of consumers like reading

have a blog and make it worth reading Some 89% of consumers say that they trial a competitor ...

47% expect 2 seconds or less

drive download times down Some 89% of consumers say that they trial a competitor following a poor online ...

95% don’t trust a degraded design

95% don’t trust a degraded design get the aesthetics right Some 89% of consumers say that they trial a ...

82% multiscreen

ensure your site is right on all devices Some 89% of consumers say that they trial a competitor ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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