REQUIREMENTS OF AN ETHICAL BRAND

It is one thing to recognise the importance of developing an ethical brand, but quite another thing ...

Re-engage with core human needs

6 basic human needs It has been said that the 21st-century consumer has six core needs – certainty, ...

Go on the journey with the customer

54% increase in ROI from mapping. Are you fully leveraging your customer journey? Recent research found that businesses ...

Automate your marketing

91% say automation is “very important” to online marketing There is no doubt in my mind that few ...

Influencer marketing is here to stay – at least for a while

63% of brands plan to increase their budget for influencer marketing There is an increasing body of evidence ...

Do you know what you don’t know?

I viewed Donald Rumsfeld, the Secretary of Defence in the Bush junior administration in the United States ...

Look beyond advertising

 54.9% of this expenditure in 2019 will be online. It is estimated that in 2019, expenditure on advertising ...

US$184 billion market capitalization for Netflix

Netflix is now one of the biggest companies in the world, with a market capitalisation in excess ...

55% of the impact is non-verbal

QUESTION - how do I present to win? THOUGHT – place the same priority on delivery and content Human beings make ...

92% say presentation skills are critical to success

QUESTION - how do I present to win? THOUGHT – overcome your fear and embrace the opportunity Preparing and ...

90% have a brand in mind before looking

QUESTION - how do I maximise conversion rates?THOUGHT 3 – develop a proven strategy and system!Recent research ...

63,000 searches every second of every day

address SEO – but ignore the bullshitEvery week I receive emails from shysters offering lead generation services. ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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