Make it easy to buy now

69.57% average abandonment rate While consumers will compare online vendors on price, the principal reason for shopping online ...

Create a stunning customer experience

84% that improve customer experience increase revenue. Is your experience memorable? A recent study found that 84% of ...

Bring your brand to life

73% love helpful experiences. How helpful is the experience you offer? It is one thing to say buying ...

Use price to enhance the perception of value

800 – 1000% mark up Research completed in 2019 found that margins on eyewear ranged from 800% to ...

Create products with – not for – customers

1.11 billion Euro net profit for Lego In 2019, plastic blog maker Lego reported a net profit of ...

Focus on consumer variables that impact on your business

US$58.3 billion in just 3 months. Are you focusing on the right variables? In the third quarter of ...

define the smallest possible market

41.3 billion Euros to IKEA. Is there something you can learn from this great brand? In 2019, IKEA ...

Identify all audiences – not just buyers

$430 million to political parties. Is access to politicians important to your business? According to the Australian Electoral ...

Communicate like Costco

US$19.8 billion gross profit on growth of 7.56%. What was your growth rate over the last year? Growing ...

The Zappos formula for branding

6% growth to US$537 million in sales – How does your business stack up? In 2019, Zappos, the ...

The Zara formula for retail success

7% sales growth and 56.8% margin growth – How does this compare to your business? In 2019, fashion ...

Use culture to increase sales

21% higher productivity from engaged teams  A recent study in the United States found that engaged teams are ...