GREAT MARKETERS IN 2022 – EMBRACE THE POTENTIAL OF LIFETIME VALUE.

While advertising and promotion, more generally, can help build value into a brand, its primary role, in ...

GREAT MARKETERS IN 2022 – UNDERSTAND THE LIMITATIONS OF EDUCATION, VIRUSES, AND INFLUENCERS.

Myths are pervasive in marketing. Three big myths that seem to be doing the rounds over recent ...

GREAT MARKETERS IN 2022 – KNOW THAT CONSUMERS DON’T KNOW WHAT THEY WANT.

It may sound absurd, but no matter how much they might think they do, consumers don’t know ...

GREAT MARKETERS IN 2022 – BUILD THEIR BRAND WITH PEOPLE – NOT GURUS.

Few subjects are discussed more and misunderstood more that ‘brand’ and ‘branding.’  These terms can of course, ...

GREAT MARKETERS IN 2022 – BUILD THEIR BRAND WITH PEOPLE – NOT GURUS.

Few subjects are discussed more and misunderstood more that ‘brand’ and ‘branding.’  These terms can of course, ...

GREAT MARKETERS IN 2022 – ARE REPLACING TAKING WITH GIVING.

Have you ever sat up late watching a movie on commercial television feeling and perhaps even articulating ...

GREAT MARKETERS IN 2022 – UNDERSTAND AND LEVERAGE EMPATHY

Canadian Paul Bloom, perhaps the world's leading researcher and author on developmental psychology, has questioned the merits of ...

GREAT MARKETERS IN 2022 – UNDERSTAND, AVOID AND LEVERAGE EGO.

Sigmund Freud was one of 20th-century psychology's most interesting and provocative writers. He was perhaps the father of ...

GREAT MARKETERS IN 2022 – UNDERSTAND THAT THE LAWS OF SUPPLY AND DEMAND DO NOT ALWAYS HOLD.

The laws of supply and demand dictate that when prices go up, demand goes down. This is ...

GREAT MARKETERS IN 2022 – REPLACE HARD FACTS WITH ENGAGING STORIES.

The attraction of religion to so many human beings over the centuries highlights the attraction to stories. ...

GREAT MARKETERS IN 2022 – HAVE THEIR EGO IN CHECK.

Intuition would suggest that for the same input, most people would prefer remuneration of $100,000 ahead of ...

Great marketers in 2022 – FOCUS ON BEHAVIOUR NOT ADVERTISING

Which aspect of marketing cost the most? The answer is almost certainly – advertising? Here is another ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

TO RECEIVE CONSUMER INSIGHTS AND PRACTICAL MARKETING TIPS WEEKLY AND OTHER BENEFITS...
CLICK HERE