HANLON’S RAZOR

There are a lot of conspiracy theories floating around these days. Perhaps there always has been. My ...

FIVE INSIGHTS INTO WHAT CONSUMERS WANT.

Needs vary from customer to customer and from time to time. Most needs are specific. However, more ...

FIRST-PRINCIPLES THINKING

Also called 'reasoning from first principles,' First Principles Thinking involves breaking down complicated problems into basic elements and ...

FIVE TIPS FOR LEVERAGING EMPATHY TO GET CLOSER TO THE CUSTOMER – PART 2

The last article in this series highlighted the importance of getting closer to the customer and the ...

PRINCIPLE OF FALSIFICATION

A theory or proposition has no merit if it cannot be tested and falsified. This principle was first ...

THE INVESION MODEL

When contemplating an issue, most people focus on the outcome they want to achieve to determine whether ...

MAXIMISE REPEAT BUSINESS AND REFERRAL RATES – PART 2.

Central to maximising the performance of any business is maximising the lifetime value of each enquiry. Maximising ...

PARKINSON’S LAW

Cyril Northcote Parkinson once noted - "It is a commonplace observation that work expands so as to ...

MAXIMISE REFERRAL AND REPEAT PURCHASE RATES. PART 1

Central to maximising the performance of any business is maximising the lifetime value of each enquiry. Maximising ...

THE PESTEL ANALYSIS

The PESTEL Analysis offers a framework to evaluate the external environment of a business by breaking down the ...

MAXIMISING MARGINS.

Central to maximising the performance of any business is maximising the lifetime value of each enquiry. Maximising ...

THE PESO MODEL

Touted as the 'next big thing' in marketing, the Peso Model involves a strategy that touts the ...