Tell relatable stories

135% greater organic reach than photo posts Research has found that video on Facebook has a 135% greater ...

Embrace practical value

54% of social browsers use social media to research products Research suggests that 54% of social media users ...

Embrace social proof

83% of consumers say recommendations make them more likely to purchase Research has found that 83% of ...

Embrace emotional connection

44% of those surveyed endorse a product based on emotional criteria Research has found that 44% of consumers ...

Embrace emotional triggers

99% of posts receive zero engagement A study of 1.6 million posts on Facebook, Twitter, and Google+ found ...

Embrace social currency

68% share to provide a better sense of themselves Human beings are social animals, and connection is now ...

Know what you have to offer

56% share multiples times a day Despite reading hundreds of posts on social media every day, I would ...

Target the smallest possible audience

63% of consumers prefer sharing content on private messaging apps 63% of consumers prefer sharing content on private ...

Viral starts with knowing your target

75% of 18 to 24-year-olds and 8% of over 65s Research suggests that Instagram is a young person’s ...

Barriers to going viral

65% find it challenging to engage One thing that will become evident from reading the articles in this ...

What matters when going viral?

9 – 15 recounted a bad experience ‘Research suggests that dissatisfied customers tell between 9 and 15 people ...

Why bother going viral?

81% of consumers will pass on viral content Not all content goes viral, but research suggests that online ...