Chatbots can make your website more effective

80% of businesses are expected to have chatbot technology by 2020 Recent research found that some 80% of ...

Leverage the power of electronic direct mail

333 billion emails each day Research suggests that by 2022 there will be some 333 billion emails sent ...

Traditional direct marketing still has its place 

80-90 per cent of direct mail gets opened  A recent study found that 80 – 90% of direct mail gets ...

Avoid the b/s in search engine optimisation

93% of online experiences start with SEO The statistics relating to search engine optimisation (SEO) are astounding. One ...

Use native advertising to avoid ad-blockers

53% more views than traditional display advertising A recent study suggests that native advertising is growing at a ...

Some content will build awareness and brand

84.5% have content marketing strategiesA 2019 study in the United States found that 84.5% of businesses with ...

Promoting when advertising is becoming less effective

$12.15 billion advertising expenditure in Australia in 2020 Spending on advertising in Australia is expected to increase to ...

57% of email recipients consider a message to be spam

frame your value propositionI receive emails weekly, if not more often, from shysters offering lead generation services. ...

Apple – 0.05% – Telstra – 1.17%

Build your business on the back of culture No-one in business wants to spend any more than is ...

$750 million less advertising – 3% increase in sales

undertake an independent audit at least annually No-one in business wants to spend any more than is absolutely ...

65% of SMEs consider social media advertising to be effective

implement strategies to track the effectiveness of social media This is the last of five thoughts addressing tends ...

86% using content marketing

devote resources to content marketing – once you have a strategy This is the third of five thoughts ...