Traditional direct marketing still has its place 

80-90 per cent of direct mail gets opened  A recent study found that 80 – 90% of direct mail gets ...

Avoid the b/s in search engine optimisation

93% of online experiences start with SEO The statistics relating to search engine optimisation (SEO) are astounding. One ...

Use native advertising to avoid ad-blockers

53% more views than traditional display advertising A recent study suggests that native advertising is growing at a ...

Some content will build awareness and brand

84.5% have content marketing strategiesA 2019 study in the United States found that 84.5% of businesses with ...

Promoting when advertising is becoming less effective

$12.15 billion advertising expenditure in Australia in 2020 Spending on advertising in Australia is expected to increase to ...

57% of email recipients consider a message to be spam

frame your value propositionI receive emails weekly, if not more often, from shysters offering lead generation services. ...

Apple – 0.05% – Telstra – 1.17%

Build your business on the back of culture No-one in business wants to spend any more than is ...

$750 million less advertising – 3% increase in sales

undertake an independent audit at least annually No-one in business wants to spend any more than is absolutely ...

65% of SMEs consider social media advertising to be effective

implement strategies to track the effectiveness of social media This is the last of five thoughts addressing tends ...

86% using content marketing

devote resources to content marketing – once you have a strategy This is the third of five thoughts ...

77% of internet users read blogs

develop a content marketing strategy Over recent weeks, readers of Thought of the Day have highlighted a number ...

63% say that lead generation is a challenge

generate your own leads Over recent weeks, readers of Thought of the Day have highlighted a number of ...