65 – 70% retention

don’t lie but do tell stories This is the last of five thoughts dealing with professional presentations and ...

70 – 20 – 10

don’t put all your energy into the content This is the fourth of five thoughts dealing with professional ...

35% talk – 65% listening

have a conversation This is the third of five thoughts dealing with professional presentations and public speaking. An ...

10 – 20 – 30

don’t bore your audience to death This is the second of five thoughts dealing with professional presentations and ...

75% of executives are afraid

find you way to overcome your fear This is the first of five thoughts dealing with professional presentations ...

DO OTHERS SEE THE LEADER YOU SEE (IN YOU)?

3 judgements in 30 seconds Many of us like to think of ourselves as a leader and as ...

IS COMMON SENSE YOUR GREATEST ADVERSARY?

3 facts of life – science Most people consider common sense a strength.  Many people lament the lack ...

HOW USEFUL ARE YOU?

3 needs and 3 suggestions Hugh Mackay notes, in his book WHAT MAKES US TICK, that the need ...

WHY WORRY ABOUT THE HOUSE OF HANCOCK?

3 tips for better management I have not watched any of THE HOUSE OF HANCOCK on Channel 9, ...

IS WARREN BUFFET RIGHT?

3 considerations for all of us Like him or loathe him Warren Buffet, the SAGE OF OMAHA, is ...

WHY IS TONY ABBOTT FAILING? HOW CAN HE SUCCEED?

3 principles essential for all leaders Like the majority of Australians, according to the latest polls, I do ...

30 SECONDS TO JUDGEMENT

Love at first site might be more important and common than you think. Certainly research suggests that the ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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