20 petabytes of data a day

Google currently processes one thousand million-million bytes of data each and every day. There are 300 hours ...

90% of the world’s data was created in the last two years

Recent estimates suggest that some 90% of the data in the world was created in the last ...

$18.99 generated more sales than $15.99 or $12.99

Proctor and Gamble relaunched its Olay brand some years ago. Before doing so, they used research to test ...

26% increase in recycling by changing just a few words

Research conducted at Arizona State University and the University of Minnesota examined the recycling rates of towels in ...

3% purchased from 24 options and 30% purchased from 6 options

Research undertaken at Columbia University found that when presented with a choice of 24 jam flavours, 3% of ...

not even a 100% correlation implies causation

About ten years ago, I met an academic who specialised in the application of neuroscience in marketing ...

66% say that finding new customers is the number 1 concern

QUESTION - how do I maximise the average sale per customer?THOUGHT – think strategically about your strategyIt ...

86% will pay more for a better experience

QUESTION - how do I maximise the average sale per customer?THOUGHT – think strategically about the customer ...

71% of fail to connect solution and need

QUESTION - how do I maximise the average sale per customer? THOUGHT – think strategically about your marketing I ...

71% of salespeople prioritise closing the deal

QUESTION - how do I maximise the average sale per customer?THOUGHT – think strategically about the dealWhen ...

40% of businesses undertake competitor research

QUESTION - how do I maximise the average sale per customer? THOUGHT – think strategically about your product I ...

Successful sales people talk for 54% of the call

QUESTION - how do I maximise the average sale per customer? THOUGHT – think strategically about your communication Maximising ...