US$184 billion market capitalization for Netflix

Netflix is now one of the biggest companies in the world, with a market capitalisation in excess ...

70% of millennials consider values first

Why would it matter what you believe in? It matters because it influences what you do. In ...

2 hours 22 minutes a day on social media

The importance of social media has been discussed earlier in this paper. However, there is an aspect ...

63% of people take selfies

I have never taken a ‘selfie’, but then, I rarely take photographs of any kind. Research suggests, ...

68% of people get their news from social media

A recent study found that 68% of consumers get their news from social media ‘sometimes’.  Another study found ...

42% claimed to distrust brands and 69% distrusted brand advertising

A recent study found that 42% of people surveyed distrusted brands, and 69% distrusted advertising as a ...

17% identify as strong feminists

There are no three-letter combinations that I dislike more than ‘ist’ and ‘ism’.In the United States in ...

51.9% of Brits voted for BREXIT

In 2017, 72.2% of the British electorate of 46.5 million voters cast their vote. Of these, 51.9% ...

$335 billion by 2025

Research completed in 2018 suggests that the ‘sharing economy’ will have a combined turnover of $335 billion ...

61% of businesses with an innovation strategy are using AI to identify opportunities

Not surprisingly, there is much talk these days about artificial intelligence or AI. Some pundits suggest that ...

$300 billion brand value for Apple

 Recent estimates put the value of the Apple brand at more than US$300 billion dollars and the ...

30% of all advertising through two channels

 It is estimated that in 2019, expenditure on advertising in Australia will rise by 4.4% to $17.2 ...