Myth seventeen – the lowest price wins

$2.50 beer outsells $1.80 beer One of a number of renowned studies by pricing guru, William Pound, found ...

Myth sixteen – we cannot afford market research

89% of businesses compete on customer experience If I had a dollar for every time a businessperson has ...

Myth fifteen – changing the advertisement will increase enquiries

7 times viewed before registration There are two solutions most commonly suggested by advertising agencies when there ...

Myth fourteen – education changes behaviour

31% of road trauma is caused by speeding There are few subjects that receive more publicity than the ...

Myth thirteen – I cannot afford to do research

25% of businesses trade for 15 years Research suggests that just 25% of businesses are in business 15 ...

Myth twelve – the more the merrier

6 options outsell 24 and 30 We could all be forgiven for thinking that Chinese restaurant owners believe ...

Myth eleven – success is all about opportunities

$12.3 billion and climbing Forbes suggests that the net worth of James Dyson, inventor of the Dyson vacuum ...

Myth ten – say it and they will believe it

50% of consumers don’t trust what they read or hear A couple of years ago, I saw a ...

Myth nine – the truth matters

1%  not 14% of GDP is spent on foreign aid Research suggests that while some Australians think ...

Myth eight – loyalty cards build loyalty

77% of programmes that focus on rewards alone fail in 24 months There is a lot of talk ...

Myth seven – connecting is networking

4.1 in 150 friends on Facebook are considered dependable One of the most dangerous myths in marketing is ...

Myth six – content is king

42% of B2B marketers believe their content marketing is effective Content marketing is arguably more relevant and effective ...