Avoid joining the growing list of retail failures

78% of customers say poor customer service makes them lose trust in a brand Personal engagement of often ...

Engage personally or burn cash

98% of top salespeople report that say relationships are the most important driver new business There is arguable ...

It is know-who not know-how that drives business

47% say reputation – 27% say relationship There is an erroneous belief held by many in professional services ...

Texting might be costing you a fortune

78% of millennials would rather a telephone plan with no calls and unlimited data I struggle to get ...

Look your target in the eye

85% say face to face contact builds stronger and more meaningful relationships In 2020, it is difficult to ...

Focus more resources on lifetime value

300% more for repeat than first-time customers The real limitation of advertising is that it does not fully ...

not even a 100% correlation implies causation

About ten years ago, I met an academic who specialised in the application of neuroscience in marketing ...

15 seconds is all you have – if you are presenting for 15 minutes

15 seconds is all you have – if you are presenting for 15 minutes QUESTION - how do ...

41.5% of people struggle to effectively summarise information

QUESTION - how do I present to win?THOUGHT – bring it all together, make your point and ...

88% of people are concerned about fake news – and with good reason

QUESTION - how do I present to win?THOUGHT – support your assumptions and assertions factuallyThere was a ...

95% of people multi-task in meetings

QUESTION - how do I present to win?THOUGHT – learn from current affairs TV programmesResearch suggest the ...

41.2% pf presentations have 21 – 40 slides

QUESTION - how do I present to win?THOUGHT – question the protestations of guy kawasaki Many readers ...