82% of consumers loyal to a brand

understand and embrace the changes in brand loyalty For some time now, there have been reports suggesting the ...

IS LEW LOOKING AT MYER?

3 reasons Myer is on the way out The Financial Review suggested yesterday that Solomon Lew’s Premier Investments ...

DO DEVELOPERS REALLY UNDERSTAND BRANDING?

3 mistakes and 3 truths The fact is some developers really understand branding but most, including many of ...

DO DEVELOPERS WASTE MONEY ON BRANDING?

3 benefits 3 opportunities and 3 actions I am often asked whether developers should invest in their own ...

SHOULD BUILDERS INVEST MORE IN THEIR BRAND?

3 opportunities and 3 mistakes The answer to the question – should builders invest more in their brand, ...

DO YOU REALLY KNOW WHAT A BRAND IS?

CUTTING THROUGH THE BULLSHIT – 1 The word BRAND has been bandied around for years by advertising agencies ...

TALK IS CHEAP….CREDIBILITY IS NOT

How often have you heard promotion or a sales pitch from a business promising superior service, unparalleled ...

PERSONAL BRANDING – INSIGHT 8

LIVING Effective personal branding involves three critical elements – defining your brand, living your brand and communicating your ...

PERSONAL BRANDING – INSIGHT 7

TIME It takes time to establish a strong personal brand and a lot less to damage one. Warren Buffet ...

KEYS TO PROFITABLE RELATIONSHIPS – INSIGHT 3

SEROTONIN I marketing manager met with me the other day to find out how he could build his ...

PERSONAL BRANDING – INSIGHT 6

NO ESCAPE You cannot escape personal branding! You have a personal brand whether you want one or not! Branding ...

PERSONAL BRANDING – INSIGHT 5

Body Language A great deal has been written about body language, and with good reason. Your body language impacts ...