Differentiation involves customers and competitors
8 out of 10 entrepreneurs fail within the first 18 months According to Bloomberg, 8 out of 10 ...
Without trust there is no USP or SCA
25 – 34% of consumers say they trust most of the brands they buy There is a ...
Stop bullshitting and differentiate tangibly
37% of consumers trust business A number of surveys conducted over the last two years have pointed to ...
Stop looking at your navel and start looking at your customer
84% of businesses report an increase in revenue. The once profitable department store is today suffering and appears ...
Reduce marketing costs by differentiating
US$925 billion market capitalisation Krispy Kreme has a market capitalisation of US$925 billion. Zara has a market capitalisation ...
Increase sales and margins through differentiation
18% more for a woman than a man I hesitate to go anywhere that involves a discussion of ...
Forget USP and go SCA
US$949.70 billion market capitalisation Alphabet is one of the largest corporations in the world, with a capitalisation of ...
Develop your own product category
6.1 billion units sold The 29th of June 2007 was a momentous day, not just for Apple, but, ...
Differentiate or burn cash
US$33.87 billion and rising – the market capitalisation of UBER For the past 11 years, considerable controversy has ...
20 out 30 or worse on trust
help your customers trust you The beginning of a new year is as good a reason as any ...
49% lack the required strategy
document and integrate your strategyI have never met a marketing manager or business proprietor who did not ...
A$150 billion plus and growing
A$150 billion plus and growing evolve your brand as the market evolves The Professor of Clinical Marketing at NYU, ...