Marketing Consultant
3 drives and 3 opportunities Jack Ma cannot only imagine sales of $9 billion in one day, but he achieved it. Alibaba, the business he founded is now the biggest retailer in the world and it has no shop front anywhere. Alibaba is now 3 times bigger that Amazon and E bay combined. When asked…
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Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....