can social media sell product?


One thing is for sure – it is far from ideal to overtly sell through social media. Social media should be about providing information that engages people in a way that leads to further enquiry

That said, the initial question remains important. Can social media sell product?

Well, the answer appears to be yes. Consistent with a number of earlier studies, a recent study found that blogs are 63% more likely to influence a purchase decision than magazine or print media advertising

It is also interesting to note that in the United States, 86% of businesses say they are comfortable marketing with social media tools, whilst only 41% use social media to communicate with customers

Research has also suggested that content read in social media is far more likely to be believed than content in media releases or advertisements. Social media is viewed by most consumers as a form of word of mouth with a similar power to other forms of referral

What is more Nielsen found that 92% of consumers believe recommendations from friends and relatives ahead of all forms of advertising. Some 64% of executives now view word of mouth as the most effective form of advertising in the USA

In the USA sales through social media channels is expected to hit $30,000,000 in 2015

None of this is conclusive but is certainly consistent with my experience that social media can drive sales, both online and offline

This issue will be discussed in detail on THE D. JOHN CARLSON NETWORK –

D. John Carlson is a behavioural scientist, strategic planner and lateral thinker focusing on branding, marketing, communication, personal advancement, business development and behaviour management.


No tags

No Comments Yet.

What do you think?

Your email address will not be published. Required fields are marked *