3 opportunities and actions I suspect that the answer to the question – can lawyers and accountants stop kidding themselves – is a simple no! I suspect their egos will not allow it. Lawyers and accountants, along with management consultants and advertising executives have long considered themselves professionals offering a specialist professional service to clients […]

3 opportunities and actions I suspect that the answer to the question – can lawyers and accountants stop kidding themselves – is a simple no! I suspect their egos will not allow it. Lawyers and accountants, along with management consultants and advertising executives have long considered themselves professionals offering a specialist professional service to clients who engage with their brilliance. While it is true that lawyers, accountants and the rest of them are selling a professionals service (by definition) and while clients are demanding professionalism, it is now equally true that: Most clients are no able to distinguish good services from excellent services For years now, relationships have been more important than expertise In more recent times these services have become commoditised Clients might like the cut or your suit or the style of your offices but they lack they largely lack the expertise to distinguish good services from excellence…