can a dinosaur evolve?

It has long been said that many sectors of the marketing industry, like so many sectors of industry in general are dinosaurs. And the fact is they are! Like the traditional media relations consultancy, the CRM consultancy, the direct marketing specialist, the advertising agency in its current form in Australia is coming to the end […]

It has long been said that many sectors of the marketing industry, like so many sectors of industry in general are dinosaurs. And the fact is they are! Like the traditional media relations consultancy, the CRM consultancy, the direct marketing specialist, the advertising agency in its current form in Australia is coming to the end of its useful life. Indeed, that is largely why they are dying. But having said that, when the gloss and bullshit wears off the social media consultancies will also begin to experience their demise, as clients realise that social media is not rocket science and the next marketing panacea begins to grab people’s attention. Elsewhere in the world there are new approaches to marketing that are revitalising all of these areas of expertise and leading to vastly SUPERIOR RESULTS for clients of all shapes and sizes – often at a much lower cost with MUCH…

New here?

Be the first to read the full article and get unlimited news access and insights!
No tags

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

TO RECEIVE CONSUMER INSIGHTS AND PRACTICAL MARKETING TIPS WEEKLY AND OTHER BENEFITS...
CLICK HERE