3 needs and 3 implications Curtin University recently produced data to confirm what most people already know – that buying your own home is rarely a good investment and is often a very bad investment. But does this mean that people should not buy their own home? Research reviewed by Hugh Mackay suggests that they […]

3 needs and 3 implications Curtin University recently produced data to confirm what most people already know – that buying your own home is rarely a good investment and is often a very bad investment. But does this mean that people should not buy their own home? Research reviewed by Hugh Mackay suggests that they probably should. Hugh postulates, based on extensive research that having a ‘place’ that an individual can call ‘their own’ is a key driver of human (including consumer) behaviour. While that place need not be a house and need not be owned, it still needs to be a place that delivers: A sense of security A sense of belonging A sense of comfort Hugh further postulates that many people also seen a ‘place of their own’ within the family home, with that place potentially being: The study The bedroom, or even The bed Hugh’s postulations have…