66% of consumers are willing to pay more for a purpose

build purpose into your brandThis is the eighth of 10 ‘BEST OF THOUGHTS’ from the more than 200 THOUGHTS published in 2018.This ‘thought’ was part of a series examining the trends in marketing in 2018 and beyond. A TED talk viewed by more than 41 million people talks about the importance of ‘WHY’ – and…

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