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Rising under-employment is inevitable

Wednesday, June 24, 2020

30% of labour replaced by AI by 2030 Predictions about the ...

The era of customer interactions is ending

Tuesday, June 23, 2020

85% of customer interactions with no human contact A recent study ...

Automate your marketing

Monday, June 22, 2020

91% say automation is “very important” to online marketing There is ...

Let the customer decide how they want to buy

Friday, June 19, 2020

90% higher customer retention rates from omnichannel marketing Perhaps the ...

Go after the low hanging fruit

Thursday, June 18, 2020

82% view retention as cheaper than acquisition As the doors reopen ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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