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Forget advertising and look to culture
In BRAND AND BRANDING

Forget advertising and look to culture

Wednesday, September 23, 2020

71% of employees report not being engaged with their job Research ...

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Adopt a simple definition of brand
In BRAND AND BRANDING

Adopt a simple definition of brand

Tuesday, September 22, 2020

$1.6 trillion and growing There are more definitions of the word ...

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Present your brand consistently
In BRAND AND BRANDING

Present your brand consistently

Monday, September 21, 2020

33% increase in revenue from consistent branding Warren Buffet famously noted ...

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Brand is the key to profitability
In BRAND AND BRANDING

Brand is the key to profitability

Friday, September 18, 2020

77% of marketing leaders say a strong brand is critical ...

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Strong brands increase productivity
In BRAND AND BRANDING

Strong brands increase productivity

Thursday, September 17, 2020

1/21 - STRONG BRANDS INCREASE PRODUCTIVITY 50% more qualified applicants for ...

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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