THE TREND TOWARDS E-COMMERCE HAS JUST BEGUN – 3 OBSERVATIONS Around ...
IT IS NOT JUST THE BANKS – 4 QUESTIONS In the ...
USING ETHICS AS A COMPETITIVE ADVANTAGE – 3 OBSERVATIONS We can ...
CONSUMERS NEED TO STAND UP IF GOVERNMENTS WILL NOT – ...
SPRUIKING IS NOT COMMUNICATING – AND NEITHER IS ADVERTISING – ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....
