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stop talking

Thursday, June 30, 2016

listening on social media beats talking every day – 3 ...

it is not your choice

Wednesday, June 29, 2016

control what you can control and do it well – ...

don’t use social media

Tuesday, June 28, 2016

at least until you have defined your strategy – 3 ...

replace the coffee table

Monday, June 27, 2016

a bigger audience but the same principle – 3 recommendations There ...

media is not advertising

Friday, June 24, 2016

THERE IS MORE TO MEDIA THAN ADVERTISING – 3 OBSERVATIONS With ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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