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FIVE INSIGHTS FOR CREATING A BRAND THAT ADDS VALUE – Part 5

Monday, December 6, 2021

Management academic and guru Peter Drucker once noted that ‘culture ...

FIVE INSIGHTS FOR CREATING A BRAND THAT ADDS VALUE – Part 4

Monday, November 29, 2021

Creating the optimum culture is central to creating the optimum ...

CIRCLE OF COMPETENCE

Monday, November 29, 2021

In 1996, Warren Buffett told his shareholders, "You don't have ...

FIVE INSIGHTS FOR CREATING A BRAND THAT ADDS VALUE – Part 3

Saturday, November 20, 2021

There are arguably no issues more important in marketing than ...

AMARA’S LAW

Saturday, November 20, 2021

Amara's Law has to do with how people think about ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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