95% say LinkedIn is the best platform for b2b This is the fifteenth of 20 daily ‘thoughts’ examining the trends in marketing in 2018 and beyond.This ‘thought’ will be posted on LinkedIn. This reflects the fact that the majority of my clients, contacts, prospects, and other potential readers use LinkedIn, which in turn reflects the […]

95% say LinkedIn is the best platform for b2b This is the fifteenth of 20 daily ‘thoughts’ examining the trends in marketing in 2018 and beyond.This ‘thought’ will be posted on LinkedIn. This reflects the fact that the majority of my clients, contacts, prospects, and other potential readers use LinkedIn, which in turn reflects the fact that I am involved in B2B marketing.Recent research found that: 93% of marketers view LinkedIn as the best platform for B2B marketing 50% of business purchasers are more likely to buy following LinkedIn engagement 80% of business people who buy B2B want to connect on LinkedIn Many of my clients over the years have questioned whether decision makers actually read content on LinkedIn. Anecdotal evidence suggests that many do not. However, it is quite apparent that no social media platform is more commonly engaged with by business decision makers than LinkedIn. Certainly, LinkedIn is…