30% only always set deadlines Recent research brings into question the commitment businesses have to the hard yards that are associated with maximising return on investment in marketing. Consider the following findings: 45% say that ‘portions’ of their marketing strategy are documented 30% ‘always assign deadlines’ to all initiatives in their strategies 3% report that […]

30% only always set deadlines Recent research brings into question the commitment businesses have to the hard yards that are associated with maximising return on investment in marketing. Consider the following findings: 45% say that ‘portions’ of their marketing strategy are documented 30% ‘always assign deadlines’ to all initiatives in their strategies 3% report that their marketing objectives are ‘always’ achieved It might be a lot to expect that all strategies will always be achieved, but it is surely not too much to expect that all strategies be documented and that there is a critical time path driving strategy implementation.Here are some further statistics from the same study: 65% use project management software to drive implementation 69% appoint dedicated project managers 75% measure team productivity It is a concern that these are not all 100%, but the numbers show that the majority of businesses surveyed recognise the importance of managing…