australian service is generally crap

AUSTRALIAN BUSINESSES STRUGGLE TO EMBRACE SERVICE AS A MARKETING TOOL I have noted previously that service is a potential strategic competitive advantage. In Australia, part of the reason for this is the dreadful standard of service offered by our local businesses. While many talk about service and claim to offer ‘superior service’, very few define […]

AUSTRALIAN BUSINESSES STRUGGLE TO EMBRACE SERVICE AS A MARKETING TOOL I have noted previously that service is a potential strategic competitive advantage. In Australia, part of the reason for this is the dreadful standard of service offered by our local businesses. While many talk about service and claim to offer ‘superior service’, very few define what is superior about their service, and still fewer offer service that is superior in any way. Most often, the service is of a lower standard than that I experience overseas. I went to a bakery in Bridgetown (a WA country town). I was the only customer in the store and the abundance of stock at 4.00 on a Sunday afternoon told me that business was not as good as it might have been. I selected a muffin and bottle of soft drink. I then presented my selection to the shop assistant along with my…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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