is australia a three trick pony?

3 conclusions Australia is not a one trick pony. One could be forgiven for thinking it is a three trick pony, at least in so far as the economy is concerned. A report in the business media suggested yesterday that following the fall off in mining and the recent peaking in home building economic health […]

3 conclusions Australia is not a one trick pony. One could be forgiven for thinking it is a three trick pony, at least in so far as the economy is concerned. A report in the business media suggested yesterday that following the fall off in mining and the recent peaking in home building economic health in Australia is now dependent on retailing. Clearly this ignores the importance of agriculture, education and other key sectors but it does point to just how narrow and limited the Australian economy is. To me it suggests three things: The Australian economy is at best mediocre Builders will need to become less mediocre Retailers can get away with mediocre for a while The Australian economy is mediocre because it is so narrow and it is a reflection on our mediocre politicians that the Australian economy is not more diverse, complex and suited to our high…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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