is your attitude right?

IS YOUR ATTITUDE RIGHT? INNOVATION – INSIGHT 19 It is often said that the United States is the most innovative country on the planet. I cannot be sure whether that is true or not. What is apparent to me however is that business in America is more innovative than business in Australia. Whilst Australian’s do […]

IS YOUR ATTITUDE RIGHT? INNOVATION – INSIGHT 19 It is often said that the United States is the most innovative country on the planet. I cannot be sure whether that is true or not. What is apparent to me however is that business in America is more innovative than business in Australia. Whilst Australian’s do take credit for the Victa lawn mower, Hills hoist and many other iconic innovations, I would argue that most of those innovations are in the past and Australia has never generated the flow of innovations so readily associated with the United States. Certainly I see little evidence in recent years of disruptive innovation emanating from Australia Why is this so? I would argue that it is about much more than population and access to capital, although I am sure these are also contributing factors A colleague of mine once explained this to me in the…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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