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Last 10 Posts

1. GREAT MARKETERS IN 2022 – EMBRACE THE CHANGED WORLD CREATED BY COVID 19
2. GREAT MARKETERS IN 2022 – UNDERSTAND AND EMBRACE THE POWER OF SENSORY MARKETING.
3. GREAT MARKETERS IN 2022 – UNDERSTAND THE FACTORS DRIVING CONSUMER BEHAVIOUR
4. GREAT MARKETERS IN 2022 – RECOGNISE THE CUES THAT CAN INFLUENCE BEHAVIOUR
5. GREAT MARKETERS IN 2022 – UNDERSTAND THE IMPORTANCE OF CUSTOMER EXPERIENCE
6. GREAT MARKETERS IN 2022 – UNDERSTAND THAT MARKETING IS ALL ABOUT PSYCHOLOGY, NOT CREATIVITY.
7. GREAT MARKETERS IN 2022 – RATHER THAN CLAIMING TO BE CUSTOMER-CENTRIC – ARE CUSTOMER-CENTRIC.
8. GREAT MARKETERS IN 2022 – WORK WITH, RATHER THAN DICTATING TO THEIR MARKET.
9. GREAT MARKETERS IN 2022 – KNOW THAT ESG IS JUST ANOTHER SET OF INITIALS.
10. GREAT B2B MARKETERS IN 2022 – UNDERSTAND THAT BUSINESS DEVELOPMENT IS NOT ALL ABOUT NEW CLIENTS

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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