Marketing Consultant
$309 billion dollars and climbing Depending on the report – Apple is either the most valuable or second most valuable brand in the world. A recent valuation put the Apple brand at – US$309 billion. The only brand that might now eclipse the value of Apple is the Amazon brand, which is valued as highly…
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Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....