antibiotics and human misery

Antibiotics discovered and refined through the 20th century have improved the quality of life of billions of people around the world. Infections that have caused pain have been treated very efficiently relieving that pain. Infections that have caused death have been brought under control and no longer threaten humans and theirs pets. Operations which might […]

Antibiotics discovered and refined through the 20th century have improved the quality of life of billions of people around the world. Infections that have caused pain have been treated very efficiently relieving that pain. Infections that have caused death have been brought under control and no longer threaten humans and theirs pets. Operations which might once have been life threatening are now routine. Procedures that might have taken months, if not years to recover from, are now commonplace and stress free. It would be no overstatement to say that antibiotics have revolutionised medical care and impacted more than just about anything else in the last 500 years on the survival rates and comfort of human kind. Having said that, it seems the party is almost over. Research is showing that many bugs causing infections are developing a resistance to antibiotics. In some cases the levels of medication have had to…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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