an ethical approach to charity

A lot of charities do a lot of good work. Many people’s lives have been made better due entirely to the assistance of volunteers working for a community based organisation funded by donations. In my view this is one of the wonders of human existence that so many people will work so hard to improve […]

A lot of charities do a lot of good work. Many people’s lives have been made better due entirely to the assistance of volunteers working for a community based organisation funded by donations. In my view this is one of the wonders of human existence that so many people will work so hard to improve the lives of others, with the only reward being the personal sense of satisfaction that inevitably comes from helping others. Unfortunately however there are many people working in the charitable and community service sector whose motivations are not as noble as they might be. For many years I was involved in Rotary, an organisation that has given so much to so many. There are few organisations in the world that have contributed as much as this once great organisation. But Rotary is dying. Ten years ago, it had 1.2 million members. Today it has 1.2…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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