STRATEGIC PLANNING

plan not to fail

Organisations, big and small, and indeed individuals, perform better when they have a clear vision, a sound purpose, relevant values, an engaging personality, identifiable capabilities and a tangible competitive advantage. 

Organisations, big and small perform better when they have quantifiable objectives, a well specified target market, a great product, a pricing strategy, an optimal distribution approach and the smallest possible exposure to communication.

Organisations, big and small perform better when they fully integrate their brand strategy and marketing strategy into their business plan, establishing a business that is focused on the customer and driven by their satisfaction. 

In 2021, all these strategies need to embrace the online and offline environments, with most businesses requiring a digital marketing strategy addressing their website, e-commerce requirement and digital communication. Services address:

  • Brand strategy
  • Marketing strategy
  • Communication strategy
  • B2B business development strategy
  • E-commerce strategy
  • Sales strategy
  • Lifetime value strategy
  • Customer journey strategy
  • Business strategy

If you want to talk to a brand strategist, marketing strategist, business strategist, online marketing strategist, digital marketing strategist, digital media strategist, communication strategist or e-commerce strategist– I would love to buy you a coffee

 Members of the D. John Carlson Strategic Advisory network are eligible for a range of benefits JOIN US

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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