Organisations, big and small perform better when they have a clear vision, a sound purpose, relevant values, an engaging personality, identifiable capabilities and a tangible competitive advantage. These are critical issues for personal branding, product branding and personal branding strategies. They also inform marketing strategy and business strategy more broadly.
Organisations, big and small perform better when they have quantifiable objectives, a well specified target market, a great product, a pricing strategy, an optimal distribution approach and the smallest possible exposure to communication.
Organisations, big and small perform better when they fully integrate their brand strategy and marketing strategy into their business plan, establishing a business that is focused on the customer and driven by their satisfaction. This is part of my philosophy with business planning and business advisory work.
In 2019, all these strategies need to embrace the online and offline environments, with most businesses requiring a digital marketing strategy addressing their website, e-commerce requirement and digital communication. Services address:
- Brand strategy
- Marketing strategy
- Communication strategy
- E-commerce strategy
- Sales strategy
- Lifetime value strategy
- Business strategy
If you want to talk to a brand strategist, marketing strategist, business strategist, online marketing strategist, digital marketing strategist, digital media strategist, communication strategist or e-commerce strategist– I would love to buy you a coffee
Members of the D. John Carlson Strategic Advisory network are eligible for a range of benefits – JOIN US