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MARKETING CONSULTANCY

get the job done

Most strategies fail because they are not well implemented. I work with clients to implement strategies I have developed, and strategies developed inhouse by other branding consultants, marketing consultants, e-commerce consultants or e-marketing consultants.

I work with clients to review brand strategy, marketing strategy or communication strategy, develop affordable budgets, document a detailed action plan and key performance indicators. I also advise on strategy monitoring and fine tuning – always drawing on my in depth knowledge of consumer behaviour

Where it is found to be important to the full implementation of a brand, marketing, communication or e-commerce strategy, I also provide training, mentoring and coaching services. These are all part of a comprehensive marketing consultancy service focused on maximising ROI.

My capacity to deliver results is enhanced by my track record working as a consultant and sitting on numerous boards over 30 years.

Issues addressed include:

  • B2B business development
  • Marketing audits
  • Enquiry rate reviews
  • Conversion rate systems 
  • Average sale and margin reviews
  • Repeat business systems
  • Referral systems 

Thirty years working with clients across Australia has taught me that facilitating strategies that can and will be fully implemented requires prioritising:

  • Data – enabling more reliable and profitable decisions than intuition.
  • Intellect – the objective, critical, and lateral interrogation of data.
  • Innovation – generating fresh ideas that will drive performance.
  • Perspective – addressing immediate needs and long-term opportunities. 
  • Ethics – developing and living values that exceed stakeholder expectations.
  • Engagement – ensuring that management, staff, and consultants are onboard. 
  • Delivery – on time, to budget and to specification.

Return on investment is maximised when the consumer is at the centre of the strategic planning process. Consumer-centric marketing leverages data to drive enquiries, conversion rates, margins, the average transaction, and repeat business and referral rates.

As an advisor, I work with clients to maximise return on investment by facilitating customer-centric strategies that can and will be implemented.

As a director or mentor, I bring to the table, lateral thinking, strategic insights, a long view and an in depth understanding of consumer behaviour.

 Members of the D. John Carlson Strategic Planning network are eligible for a range of benefits – JOIN US

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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