MARKETING CONSULTANCY

get the job done

Most strategies fail because they are not well implemented. I work with clients to implement strategies I have developed, and strategies developed inhouse by other branding consultants, marketing consultants, e-commerce consultants or e-marketing consultants.

I work with clients to review brand strategy, marketing strategy or communication strategy, develop affordable budgets, document a detailed action plan and key performance indicators. I also advise on strategy monitoring and fine tuning – always drawing on my in depth knowledge of consumer behaviour

Where it is found to be important to the full implementation of a brand, marketing, communication or e-commerce strategy, I also provide training, mentoring and coaching services. These are all part of a comprehensive marketing consultancy service focused on maximising ROI.

My capacity to deliver results is enhanced by my track record working as a consultant and sitting on numerous boards over 30 years.

Issues addressed include:

  • B2B business development
  • Marketing audits
  • Enquiry rate reviews
  • Conversion rate systems 
  • Average sale and margin reviews
  • Repeat business systems
  • Referral systems 

If you want to talk to a market research consultant, marketing research consultant, consumer behaviour strategist, e-commerce consultant, marketing consultant, brand strategist or consultant or communication consultant – I would love to buy you a coffee

 Members of the D. John Carlson Strategic Advisory network are eligible for a range of benefits JOIN USB2B 

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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