Most strategies fail because they are not well implemented. I work with clients to implement strategies I have developed, and strategies developed inhouse by other branding consultants, marketing consultants, e-commerce consultants or e-marketing consultants.
I work with clients to review brand strategy, marketing strategy or communication strategy, develop affordable budgets, document a detailed action plan and key performance indicators. I also advise on strategy monitoring and fine tuning – always drawing on my in depth knowledge of consumer behaviour
Where it is found to be important to the full implementation of a brand, marketing, communication or e-commerce strategy, I also provide training, mentoring and coaching services. These are all part of a comprehensive marketing consultancy service focused on maximising ROI.
My capacity to deliver results is enhanced by my track record working as a consultant and sitting on numerous boards over 30 years.
Issues addressed include:
- B2B business development
- Marketing audits
- Enquiry rate reviews
- Conversion rate systems
- Average sale and margin reviews
- Repeat business systems
- Referral systems
Thirty years working with consumer behaviour and strategic planning have taught me that addressing these passions is best served by focusing on:
- Data – enabling more reliable and profitable decisions than intuition.
- Intellect – the objective, critical, and lateral interrogation of data.
- Management – managing consumer behaviour to achieve objectives.
- Innovation – generating fresh ideas that will drive performance.
- Excellence – consistently delivering a competitive advantage.
- Ethics – developing and living values that exceed stakeholder expectations.
- Delivery – on time, to budget and to specification.
Two other things to note are that – without exception, I say it as I see it, and most importantly, I am always up for a pot of tea and a chat.
Return on investment is maximised when the consumer is at the centre of the strategic planning process. Consumer-centric marketing leverages data and consumer insights to drive enquiries, conversion rates, margins, the average transaction, and repeat business and referral rates.
Focusing on consumer needs, preferences, and behaviours, I work with clients to create cost-effective ethical marketing, branding, communication, and culture strategies that drive qualified enquiry and maximise the lifetime value of each enquiry while minimising waste.
Members of the D. John Carlson Strategic Planning network are eligible for a range of benefits – JOIN USB2B