MARKET RESEARCH

creating new knowledge

Intuition works best when it is applied to scientifically sources and analysed data. Indeed, in the absence of data, intuition is dangerous.

Having worked with clients to define their strategic objectives and information required to develop the optimum strategy. I assist them to identify the most cost-effective means of sourcing that data as and when it is required, making the most of my strategic planning and market research experience and by time working as a market research analyst and consumer behaviour strategist.

Data sources leveraged might include – the client business, industry sources, government sources, universities, and research centres, qualitative or quantitative primary research and customer tracking research. Few things are more important to a brand strategist, marketing strategist or communication strategist than accurate data.

The best results, commercial or otherwise, are achieved when decision are based on reliable data – minimising costs and maximising returns.

Research services include:

  • Consumer insights.
  • Customer surveys.
  • Customer journey anaylsis.
  • Market analysis.
  • Market surveys.
  • Focus groups and personal interviews.

If you want to talk to a market researcher, market research analyst, consumer behaviour strategist – I would love to buy you a coffee.

 Members of the D. John Carlson Strategic Advisory network are eligible for a range of benefits –  JOIN US

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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