Over more than 25 years, working around Australia, I have learned that intuition works best when it is applied to scientifically sources and analysed data. I have completed research for some of Australia’s best-known brands and many SMEs. I have also found that in the absence of data, intuition is dangerous.
Having worked with clients to define their strategic objectives and information required to develop the optimum strategy. I assist clients to identify the most cost-effective means of sourcing that data as and when it is required, making the most of my strategic planning and market research experience and by time working as a market research analyst and consumer behaviour strategist.
Data sources leveraged might include – the client business, industry sources, government sources, universities and research centres, qualitative or quantitative primary research and customer tracking research. Few things are more important to a brand strategist, marketing strategist or communication strategist than accurate data.
I have found that the best results, commercial or otherwise, are achieved when decision are based on reliable data. Such data minimises costs and maximises returns for most, if not all organisations.
- Customer insights
- Customer surveys
- Customer journey reviews
- Market analysis
- Market surveys
- Focus groups and personal interviews
If you want to talk to a market researcher, market research analyst, consumer behaviour strategist – I would love to buy you a coffee.
Members of the D. John Carlson Strategic Advisory network are eligible for a range of benefits – JOIN US