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MARKET RESEARCH

creating new knowledge

Market research is a powerful tool for identifying opportunities and problems.  Market research is also an effective tool for reducing the risk associated with relying on intuition. It offers the science needed to build optimum strategy.

I work with clients to define their strategic objectives and identify the information required to develop the optimum strategy. I then assist them in identifying and quantifying opportunities and identifying and resolving barriers to optimum performance. I work with them to identify the most cost-effective approach to sourcing the data required to make sound strategic decisions – always drawing on my in depth knowledge of consumer behaviour.

The data leveraged might include the client business, industry sources, government sources, universities, research centres, qualitative or quantitative primary research, and customer tracking research. Few things are more important to a brand strategist, marketing strategist or communication strategist than accurate data.

The best results, commercial or otherwise, are achieved when decisions are based on reliable data – minimising costs and maximising returns.

Research services include:

  • Consumer insights.
  • Customer surveys.
  • Customer journey analysis.
  • Market analysis.
  • Market surveys.
  • Focus groups and personal interviews.

Two other things to note are that – without exception, I say it as I see it, and most importantly, I am always up for a pot of tea and a chat.

Return on investment is maximised when the consumer is at the centre of the strategic planning process. Consumer-centric marketing leverages data to drive enquiries, conversion rates, margins, the average transaction, and repeat business and referral rates.

As an advisor, I work with clients to maximise return on investment by facilitating customer-centric strategies that can and will be implemented.

As a director or mentor, I bring to the table, lateral thinking, strategic insights, a long view and an in depth understanding of consumer behaviour.

 Members of the D. John Carlson Strategic Planning network are eligible for a range of benefits –  JOIN US

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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