Market research is a powerful tool for identifying opportunities and problems. Market research is also an effective tool for reducing the risk associated with relying on intuition. It offers the science needed to build optimum strategy.
I work with clients to define their strategic objectives and identify the information required to develop the optimum strategy. I then assist them in identifying and quantifying opportunities and identifying and resolving barriers to optimum performance. I work with them to identify the most cost-effective approach to sourcing the data required to make sound strategic decisions – always drawing on my in depth knowledge of consumer behaviour.
The data leveraged might include the client business, industry sources, government sources, universities, research centres, qualitative or quantitative primary research, and customer tracking research. Few things are more important to a brand strategist, marketing strategist or communication strategist than accurate data.
The best results, commercial or otherwise, are achieved when decisions are based on reliable data – minimising costs and maximising returns.
Research services include:
- Consumer insights.
- Customer surveys.
- Customer journey analysis.
- Market analysis.
- Market surveys.
- Focus groups and personal interviews.
If you want to talk to a market researcher, market research analyst, consumer behaviour strategist – I would love to buy you a coffee.
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