a nation devoid of ethics

THE BIG ETHICAL CHALLENGE IN AUSTRALIA – 7 KEY QUESTIONS The short sighted John Howard once said that ‘we cannot fix the environment at the expense of the economy’. Annastacia Palaszczuk and her government recently approved the Adani coal project on the basis that it is good for the economy, despite claiming to be environmental […]

THE BIG ETHICAL CHALLENGE IN AUSTRALIA – 7 KEY QUESTIONS The short sighted John Howard once said that ‘we cannot fix the environment at the expense of the economy’. Annastacia Palaszczuk and her government recently approved the Adani coal project on the basis that it is good for the economy, despite claiming to be environmental advocates.   A reactive Joe Ludwick a Minister for Agriculture in 2011 banned live cattle exports to Indonesia on following a report on animal cruelty on Four Corners – before reversing that decision following cries from farmers, cattle associations, the then Opposition and many others who said the ban was costing jobs.   Australia continues to allow the advertising of poisons like junk food and alcohol – along with social disrupters like gambling. We all know that all of these things do damage – but we keep on allowing this damage on economic grounds. Being…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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