95% of purchasing is on autopilot

HABITS ARE A SIGNIFICANT INFLUENCER NOT WELL RECOGNISED BY MARKETERS A study in the USA found firstly that around 95% of purchase decisions were made on the basis of habit. Perhaps more surprising in this study was the finding that only 9% of marketers appreciated this fact. (http://www.cmo.com/articles/2014/4/3/marketers_need_to_ma.html) This study further found that the failure…

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